My customers often ask me why they cannot pay for their wrappers at the same time that they place their order. This question always surprises me and my answer is that I am in the business of selling personalized wrapper products, not blank wrappers. Why would I make a customer pay for a personalized product that hasn’t been personalized yet?
When a customer places an order on my website, they are just giving me the directions for designing their one of a kind wrapper. The wrapper is not “done” until I have finished following the customer’s directions and presented a totally unique product for approval. I don’t expect anyone to pay for something that is not complete, let alone something they have never seen.
One thing that I pride myself in is that every single order that I ever fill is completely unique. Every order gets my undivided attention resulting in a totally unique wrapper for their event. All of my wrapper items are completely customized for each individual customer, whether it is a custom order or a pre-designed wrapper—no two wrappers are ever the same.
When I design a wrapper, not only do I fill the customer order, I offer enhanced versions of the wrapper to show the wide range of options available. These options include font choice, font color, images and sayings. I don’t expect everyone to be creative when placing their wrapper orders, I provide the creative service and the customers provide the details. About 75% of the time, the customer will choose the enhanced version of the wrapper.
It is only upon approval of a wrapper design that I request payment. I like to make sure that there are no surprises and that my customers actually get to see what they are paying for. After payment is received, I complete the order and print the wrappers for customer shipment.
This system has worked very well for me so far and has allowed me to earn my reputation as a trustworthy Internet merchant. I hope to continue this practice for many years to come. This is something that I truly love to do.